Since 2019 we have compiled the latest news & information from Search Engine Land to keep our clients up to date in the rapidly changing world of Search Engine Optimization.
2025
- Google says doing optimization for AI search is ‘the same’ as doing SEO for traditional search
- Google confirms it releases smaller, unannounced core updates
- With negative review extortion scams on the rise, use Google’s report form
- LLM referrals convert no better than search and make up less than 1% of traffic, challenging claims of higher-quality clicks, new data shows.
- Google’s AI Overviews and AI Mode and ChatGPT disagree on brand picks nearly two-thirds of the time, new data shows.
- Google Gemini is the most trusted LLM for PPC strategy
- Google changed 76% of title tags in Q1 2025 – Here’s what that means
- How much does SEO really cost
- Video Previews come to Google Business Profile verification
- Court: Google’s illegal ad tech monopoly harmed the open web
- Why your site got deindexed from Google and what to do about it
- Google March 2025 core update rolling out now
- Google Search is 373x bigger than ChatGPT search
- 8 common SEO mistakes to avoid
- 12 essential paid search tips for newbies
2024
- Data providers: Google November 2024 core update was less volatile
- Google Search demoting content that is starkly different from the main content of the site
- How to evolve your organic approach for the rise of answer engines
- Is it time to rethink your Google Ads strategy?
- Google Search may now use OG title for title links
- How to make the most of GA4 for SEO
- OpenAI starts testing SearchGPT prototype, here’s what it looks like
- Google scraps plans to kill third-party cookies in Chrome
- Nearly 60% of Google searches end without a click in 2024
- 5 ways to align PPC campaigns with business objectives
- SEO pros and cons of HubSpot vs. WordPress vs. Webflow
- PPC landing pages: How to craft a winning post-click experience
- The future of SEO in an AI-powered world
- Google releasing massive search quality enhancements in March 2024 core update and multiple spam updates
- Is ChatGPT the Google Search killer we’ve been expecting?
- Google releasing massive search quality enhancements in March 2024 core update and multiple spam updates
- Google pilots new PPC ad format
- Google removes option to see more local results in the search results
- Featured snippets disappear from the Google search results
- Humans prefer AI-generated copy, survey finds
- Google Ads lays off hundreds of staff amid support crisis
- Google is shutting down websites made with Business Profiles
2023
- Google’s shifting approach to AI content: An in-depth look
- Generative Engine Optimization framework introduced in new research
- Improve your Google Ads performance: 3 simple setting changes
- Google Ads rolls out stricter requirements for new certifications
- Google Ads rolls out new tool for centralized access to all first-party data
- The case against Moz’s Domain Authority
- Google releases August 2023 broad core update
- Google introduces new Limited Ads Serving policy
- An SEO guide to understanding user intent
- Google warns against content pruning as CNET deletes thousands of pages
- 10 things we hate about Google Analytics 4
- 13 of the funniest reactions to GA4: The roast of Google Analytics 4
- Google Ads fixes missing data issue
- How to use location-specific authority content for SEO
- SEO during website development and post-launch: Key considerations
- The new Google Search Generative Experience: Here’s what it looks like
- SEO and website design: How to build search engine-friendly sites
- Google Ads is testing a gold verification badge
- Google planning new search engine while working on new search features under Project Magi
- Google March 2023 broad core update done rolling out
- PPC is a tough game – you have to accept it
- What is ChatGPT and why SEOs should care
- Google releases March 2023 broad core update
- ChatGPT and SEO content: Where do we go from here?
- Local search in 2023: Key trends and tactics for marketers
- Why advertisers should reassess Google Ads recommendations
2022
- Google doubles up on E with updated search quality raters guidelines (E-E-A-T)
- Google brings continuous scroll to desktop search results
- Marketing in a recession: How to avoid 5 common mistakes
- What is a content audit?
- Google September 2022 Core Update rollout is now complete
- Google’s September 2022 core update hit fast but was less significant than previous updates
- Google ad extensions are being rebranded as assets
- Google prohibits incentivizing customers to remove or modify negative reviews
- Google releases September 2022 broad core update
- Google Search outage causing major issues with search quality and indexing
- 6 reasons why it makes sense to outsource SEO
- 1-star review attacks plague restaurants on Google
- Google’s May 2022 core update was significant and hit fast
- Google to sunset Universal Analytics on July 1, 2023, in favor of Google Analytics 4
- Google Broad Core Algorithm Updates: Everything you need to know
- Lookback: Google launched the Panda algorithm update 11 years ago
- Drive ranking in YMYL categories by mastering E.A.T. with content and links
- Microsoft releases IndexNow plugin for WordPress
- How customer reviews can improve your SEO efforts
2021
- Google Ads unaffected by Log4j vulnerability
- Google November 2021 core update is finished rolling out
- Google updates AdSense Policy center look, adds new feature updates for advertisers
- Google on Penguin algorithm; aims to ignore spammy links but can lead to distrusting your site
- Meta or meh? Facebook’s new rebrand; Friday’s daily brief
- The revised Google search quality guidelines are out; Wednesday’s daily brief
- What is with Google Search updating all the time?; Wednesday’s daily brief
- Data-driven attribution to become the default in Google Ads; Tuesday’s daily brief
- Social media advertising is getting harder; Monday’s daily brief
- Facebook changes business ad options in reaction to iOS updates
- Data, data, data, data rockin’ everywhere; Friday’s daily brief
- Advertisers will now get more data in Google Ads… sort of; Friday’s daily brief
- What does crypto have to do with SEO and PPC?; Thursday’s daily brief
- Search marketers should remember their power in the Google-SEO relationship
- Trends behind the Google title tag changes; Monday’s daily brief
- The key to more conversions is to stop disappointing your customers; Wednesday’s daily brief
- How to plan SEO content that actually ranks
- 15 years of Google Trends; Thursday’s daily brief
- How to win in Google’s E-A-T
- Google July 2021 core update is finished rolling out
- Google July 2021 core update rolling out now
- It can take hours to weeks for new content to be indexed, says Google
- How big and fast was this Google June 2021 core update?; Wednesday’s daily brief
- Google’s June 2021 core update was slow to roll out; here is what the data providers saw
- Google June 2021 Core Update rolling out
- Google announces product reviews algorithm update
- Long live small businesses and brand awareness with Prince Harry; Monday’s daily brief
- Zero-click Google searches rose to nearly 65% in 2020
- Google delays mobile-first indexing deadline to March 2021
- Google My Business report shows how people found your business
- Google My Business adds messaging to desktop interface
- How are local service ads impacting Google Ads accounts?
- Google Search launches updated mobile design and interface
- Google My Business updates flag review feature
- Google My Business launches new performance reporting
2020
- Google December 2020 core update is now fully rolled out
- Google’s December 2020 core update was big, even bigger than May 2020, say data providers
- Google December 2020 Core Update rolling out
- Google expands local business message & map query analytics
- Take a peek into PPC routines during Cyber Five week
- Google launches new crawl stats report in Search Console
- Google Guaranteed badge starting to appear on Google Maps listings
- Hijacked Google My Business listings appear to be a growing problem
- Google launched DeepRank in October 2019: DeepRank is BERT
- Featured snippets: The 9 rules of optimization
- Could Google passage indexing be leveraging BERT?
- Google confirms it doesn’t index passages separately
- Meet Google Analytics 4: Google’s vision for the future of analytics
- What’s behind the badge that powers Google’s local trust layer?
- Status update on the Google indexing bugs
- Google testing new ‘call history’ feature for Google My Business
- Google My Business and reviews gain in 2020 Local Ranking Factors survey
- Did Google just hint at an authority profile?
- How to earn your place in Google’s index in 2020
- Google says you can recover from core updates without a new core update
- Google now uses BERT to match stories with fact checks
- Google’s search terms move will make millions in ad spend invisible to advertisers
- Is Apple getting real about search and about to take on Google?
- The average GMB profile has 73 reviews, 45 photos, 5 Posts and a star rating of 4.08
- E-commerce explodes: 45% growth in Q2
- Facebook launches free ‘paid online events’ for SMBs and others
- A Google Search bug wreaked havoc on the search results Monday night
- Facebook’s default Limited Data Use period ends Aug. 1: How to stay CCPA compliant
- Google offering ‘upgraded’ GMB profile with Google Guaranteed badge for $50 per month
- What content survives Google algorithm updates?
- Google will now notify GMB account owners by email when local listings suspended
- With new ‘pilot program,’ Google again testing ads on local business profiles
- What 20 years of Google algorithm updates say about what SEOs should focus on next
- The Google Page Experience Update: User experience to become a Google ranking factor
- Google May 2020 core update is done rolling out
- Google’s May 2020 core update was big and broad, search data tools show
- Google May 2020 Core Update rolling out today
- Google adds clarity around eligibility, timing for SMB ad credits
- How COVID-19 may change the SERP forever
- SEO will be a primary focus for marketers during the downturn, says survey
- New official Google advice on generating structured data with JavaScript
- Why you should re-examine your PPC ad messaging now
- Google pledges $340 million in Google Ads credits for SMBs
- More PPC advertisers pause campaigns amid coronavirus upheaval
- What happens if you stop doing SEO?
- Unconfirmed Google Search ranking update feels big
- Meta descriptions and branding have the most influence on search click through, survey finds
- Google to experiment with more desktop search changes after favicon/black ad label rollout
- Listings that earn featured snippets will not repeat on the first page of Google search
- Get ready for an even stronger Google in 2020
- The latest data on the January 2020 Google core update
- Google desktop favicon search results study
- Google January 2020 Core Update rolling out later today
- Google’s ‘My Business Provider’ program replaces ‘Trusted Verifier’ for GMB outreach
- Google’s John Mueller on intent research vs keyword research for 2020
2019
- The big list of 2019 Google search algorithm updates
- Google now shows carousels of reviews on local business profiles
- Local SEOs still seeing volatility in ranking with Google’s latest algorithm update
- Uber Eats readies ad sales for restaurants
- Google Ads Now Showing Cart Metrics For Shopping Campaigns
- Call tracking demystified for search marketers
- Google search adds key moments for videos in search
- Pinterest brings Shoppable Pins to visual searches for fashion, home products